Learn all about Sherrie
Learn all about Sherrie
“In my public and board service I’ve benefited from observing many different in leadership styles. I especially am a fan of Mayor Curtis’ empowering and inviting style,” said Hall Everett. “I intend to lead Provo with that same kind of focus and contribute my experience to help create good outcomes for the city. We need to lean into our challenges as a city and find solutions that allow us to grow gracefully, while maintaining economic momentum and our wonderful quality of life.”
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“... I have some great ideas to help Provo City take the next steps to help citizens have greater information and context so that they can participate in shaping our community even more,” says Sherrie. 
Sherrie is prepared and ready to serve Provo neighbors and businesses.
Skillsets: Neighborhoods, Business, Public Service, Non-Profits, Transportation, Economic Development, Redevelopment, Marketing, Citizen Engagement and Social Media
To Sherrie Hall Everett, community engagement and serving the city she loves comes naturally. With nearly two decades of public and non-profit service at all levels in our community she recently announced that she wants to serve as Provo’s next –and first ever woman–Mayor. Sherrie served as Vice-Chairman of the Council and as Chairman of Provo's Redevelopment Agency.

She is currently one of two appointees from Utah County serving on the Utah Transit Authority Board of Trustees and is serving as the Co-Vice Chair of the Board, elected by her fellow board members 7 months after joining the Board. She has served since March of 2016. Sherrie is part of forming improved board governance practices, particularly enhancing transparency and communication. Sherrie and her fellow Board members have completed a 3-years of Reforms at the agency and are working on the strategic plan for the next 15-20 years to meet Utah's explosive growth.

“Transparency and communication are hugely important in governance. I can point to multiple times over the last 12 years that I’ve pushed for and improved government transparency. Are we done yet? I don’t think so. I still think I have some great ideas to help Provo city take the next steps to help citizens have greater information and context so that they can participate in shaping our community even more,” says Sherrie.

The founder of Creative Stream Inc., Sherrie has successfully merged two of her greatest interests: marketing and politics. She served on the Provo Municipal Council from 2008 to 2012, helping to shape the future of one of the nation’s most livable cities. Sherrie grew her firm from “A Mom with a Mac” in 1988 to designing and executing highly effective marketing strategies. Her work for Holmes Homes helped increase sales by $21 million, and she directs strategy and execution for high-profile political campaigns, including Mia Love’s historic and victorious 2014 election to the U.S House of Representatives. Sherrie continues to design and execute highly effective marketing strategies for business, healthcare, media, technology, non-profit and issues oriented marketing. 

Sherrie was nominated in 2015 by Utah Valley Magazine as one of their “10 Coolest Entrepreneurs.” She owns Creative Stream Studios, a full –service video marketing company. Sherrie is a champion for local and Utah businesses and inspires others to innovate their marketing and authentically utilize social media and online to expand their influence and engage with their audiences. Sherrie also serves in many voluntary capacities in the community. 

Sherrie was a steering committee member of Provo’s Vision 2030 process and served on many of the subcommittees. 

Sherrie is an expert and advocate of responsible transit and transportation master planning and serves on Provo City’s Transportation Mobility Advisory Committee. 
She is a board member with Neighborworks of Provo. She also serves on the Community Volunteer Council for KBYU. Sherrie also serves as an Assistant Neighborhood Chair in Provo’s exceptional neighborhood program where she got her start in public service as a Neighborhood Chair and Area Rep. “In my public and board service I’ve benefited from observing many different in leadership styles. I especially am a fan of Mayor Curtis’ empowering and inviting style,” said Hall Everett. “I intend to lead Provo with that same kind of focus and contribute my experience to help create good outcomes for the city. We need to lean into our challenges as a city and find solutions that allow us to grow gracefully, while maintaining economic momentum and our wonderful quality of life.”

You may never meet a more productive or more positive woman than Sherrie.

Sherrie is a mother of two, an avid and accomplished gardener, and brings a warm alto singing voice to any choir.
Experience that Provo needs next!
Service to Our Community, County, and State
Member Board of Trustees – Utah Transit Authority
March 2016 to present
Co-Vice Chair
Executive Committee
Chair of Service and Customer Relations Committee
Member of the Stakeholder/Government Relations Committee
Member of the Transit Oriented Communities Committee

Appointed to the UTA Board of Trustees by Utah County Council of Governments.  Elected October 2016 to serve as Co-Vice Chair of the Board of Trustees. Completed a 3-year program of reforms to realign the agency goals, outcomes and culture. 

Some of these goals included:
  • UTA Compensation was studied and aligned to be competitive and attract experienced employees, while being fiscally responsible.
  •  Suspending Executive Bonuses 
  •  Creating greater oversight and accountability for travel and reimbursement. Any international travel must be approved in a public Board Meeting. 
  •  Enhanced procedures and oversight on financial disclosures and conflict of interest. 
  •  Adopting a Board Member Code of Conduct. 
  •  Adopting Performance metrics. 
  •  Dashboarding Prop 1 improvements and results from Weber, Davis, Tooele counties. 
  •  Creating service enhancements. 
  •  Restructuring the organization. Creates better accountability and transparency and aligns culture and objectives.
  •  Creating better communications with stakeholders. 
  •  Creating better internal audit procedures and addressing risk 
  •  Creating two vice-chair positions 
  •  Enhanced transparency that exceeds the state code with regard to public meetings and conflict of interest. UTA now exceeds any other state body in terms of ethical standards.
  •   Improving board governance. 
  •  Restructuring committees to address strategic goals and organizational alignment.
Mountainland Association Council of Governments (MA-COG)
Mar 2016- present
UTA’s representative
Mountainland Association of Governments is the regional planning organization charged with creating a cohesive plan to manage all modes of transportation in our area. The board consists of all the Mayors from throughout Utah County, the County Commissioners, UDOT, and UTA. With the exception of city specific projects, all transportation projects are managed and prioritized through the oversight of this committee.
Provo City – Transportation and Mobility Advisory Committee (TMAC)
August 2013 – Present
Chair, elected in 2016
This city board reviews and makes recommendations on amendments to the City’s Vision 2030 document, the General Plan, transportation master plan, the major and local street plan, and any other planning document that impacts transportation and mobility within the City, among other duties. Reappointed in 2016. Currently serving as Chair.

The committee is currently working on a Complete Streets Policy, has made recommendations to create a bicycle masterplan, is reviewing an ongoing parking study for Downtown and continues to look at long-range transportation projects focused on roads, transit, bikes and pedestrian enhancements.

Provo City Municipal Council
Vice-Chair Provo Municipal Council, 2010
Councilmember, 2008-2012
Chair, Redevelopment Agency of Provo

Committees and City Boards:
Arts Council
Airport Board
Council Downtown Committee
Council Economic Development Committee
Land Use Committee
Budget and Appropriations Chair
Business Development Committee

Provo Vision 2030 
Steering Committee
Mobility and Transportation Subcommittee
Family and Leisure Subcommittees
Communication, Image and Branding Subcommittee
Governance Subcommittee

Created policy leading to funding Downtown improvements and our successful façade grant program and blade sign grant program that have helped revitalized Downtown. Helped Downtown Alliance efforts.

Council Governance and Leadership: 
Instrumental in policy development and intent statements that clarified Council direction.

Worked closely with department heads and staff to address and prepare for ongoing issues.

Aligned policy adoption to be congruent with the General Plan, Vision 2030 document, and any Specific Area Plans when new policy was brought to the Council.

Instrumental in forwarding a more responsible budget process that led to greater transparency.

Passed the Broadview Shores Masterplan for the northwest sector of the city.

Helped to bring more parks to the community. Supported trails and biking.

Helped guide the Rec Center discussion and preparation to go to a vote. Assisted in design, programming and development input and approvals. It is currently the most successful Rec Center in the nation and returns positive cash flow back to the city.

Managed the transition of the iProvo network through privatization and helping to lay the groundwork for the sale to Google Fiber.

Vision 2030 Plan
In March 2010, Provo City formed a 20-member visioning steering committee to provide guidance on what Provo City should be by the year 2030. The purpose of this process was to provide consistent long-term direction to municipal decision-making in areas not typically addressed by a general plan or other tools used in Provo’s strategic planning.

Under the direction of Mayor John Curtis and the municipal council, a steering committee developed an aspirational Community Vision Statement and specifically identified eight Provo Core Values. With the guidance of these documents, 14 subcommittees, consisting of interested individuals with strong ties to Provo City, were formed to provide policy direction within the scope of their respective topics.

The strategic plan is currently undergoing an update to prepare us for 2050. 
Provo City – Neighborhoods
Area Chair for the Southwest part of Provo City including Sunset, Fort Utah, Provo Bay, Lakeview South and Lakeview North Neighborhoods

Neighborhood Chair – Lakeview North Neighborhood, 2005-2008

Neighborhood Vice-Chair - Lakeview North Neighborhood, 2012 to present
Helped to lead citizen efforts to plan Lakeview Park, and the Broadview Shores Masterplan. Worked on transportation planning.
Community Volunteer Council KBYUtv/FM
August 2015 – Present
Serve as a member of the Community Volunteer Council acting in an advisory capacity on programming, community input, and vision.
Board of Directors – Neighborworks of Provo
February 2012 to present
Currently serving as Board Secretary
NeighborWorks Provo improves neighborhoods by promoting pathways to homeownership, providing affordable housing solutions, improving housing quality, upgrading and maintaining high quality rentals and promoting neighborhood pride and unity.

Neighborhood Housing Services of Provo, doing business as NeighborWorks Provo, is a 501 (c) (3) nonprofit organization that has been providing vital community services to the downtown neighborhoods of Provo, Utah, since 1992. In the early days, our focus was on owner occupied home improvement loans, community volunteer clean up and volunteer home painting events. We have since evolved into building affordable homes, purchase, rehabilitation and resale of dilapidated homes, and have become the first successful nonprofit mortgage lender in the state of Utah.

Our community services include foreclosure avoidance and remediation counseling, home buyer education classes, credit restoration counseling, rental services, homeownership opportunities, and community event planning. All of our programs for counseling are at no cost!

Our strategic and business plans aid us in aligning ourselves better with the current economic conditions of our great state. As a private nonprofit organization, we pride ourselves in maintaining the flexibility to adjust to the current and most urgent needs of our fellow constituents, including expanding our service area to the greater portion of Central Utah and into Washington County, in all business lines and consulting services for partner agencies.
Board of Directors – Community Health Connect
February  2012 – June 2014
Community Health Connect’s mission is to improve access to quality health and dental care for low-income uninsured men women and children. We accomplish this goal through the coordination of a Volunteer Provider Network, providing health education and by maximizing existing community resources.
Utah County Republican Party – Public Relations and Media Officer
December 2012 – May 2013
Member of the Executive Board and Steering Committee for the Party. Advise on public relations, strategy, press releases and assist in messaging for the County Chair.
Social Media Engagement
Ongoing Social Media outreach to Groups and Neighborhoods on Facebook on Provo City Issues, UTA Information, Utah Growth and more.

Helped provide information to thousands of residents about planning that has been ongoing for Provo’s West Side and the move of the High School.

Proponent of Women Entrepreneurs and the Business Community through featured Video Segments

Important Dates
  • Primary--Aug 15th: Ballots will be mailed out 21 days before to registered voters.
  •  General--Nov 7th: Ballots will be mailed out 21 days before to registered voters.
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© Copyright 2017 - Paid for by Sherrie Hall Everett for Provo's Mayor.