Business comes when you create the conditions that assure that those buisinesses make a return on their investment and when the quality of life for their employees attracts and maintains great talent. Cities sometimes give incentives when the investment is significant and to offset the costs, and when it benefits the city in the long term in the form of CDAs (Community Development Area) or RDAs (Redevelopment Area). Provo has made a lot of progress in creating those favorable conditions. Provo has nearly 2 jobs for every resident. Creating a robust employment environment that serves our businesses. Developing Provo is about employment opportunities that draw people here to work and spend their money.
We all have a desire to see our favorite businesses come to town, for example Trader Joes. As a business, Trader Joes has already determined which conditions are most likely to assure their success. When we as a community provide those conditions, they and all your favorites will come.
CASE IN POINT:
When Sandy went through a Downtown Masterplan process, it resulted in multiple buildings coming out of the ground, offering hundreds of high dollar value jobs. The Hale Center Theater relocated, the mall is being redeveloped, a transportation master plan initiated. All of which required a second and third look at infrastructure requirements. Removing even a single element of this overall plan could have meant complete failure. But, Sandy is doing it right. Good job Sandy.
It takes courage to plan and face the realities that business needs for success. Their success however, is our community's success.
Provo has always grown. Provo has always changed. It's comes down to experience and preparation and most of all utilizing the expertise of our city employees who have some mad skills in this area. I'm looking forward to working with the Council, upon which I once served, to navigate through the challenge and incentives to get this done.
It was an honor for me to work throughout the years in the discussions that produced our Downtown Master Plan.